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normal profit

   Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Encyclopedia, Wikipedia 0.01 sec.

normal profit

Level of profit below which a firm would switch its resources into the production of other goods and services. If firms in a competitive industry are earning abnormal profit, which is profit greater than normal profit, then new firms will be attracted into the industry. If, on the other hand, firms in an industry are making less than normal profit, they will leave the industry, either entering another industry or simply closing down.



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These figures also are not meant to imply that this is the normal profit for all Advocare distributors with in 2 years.
If they make their repayments, the lenders earn a normal profit.
It is a good sign that that casino is also happy with a normal profit and is not squeezing their players.
 
 
 
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