Noyes, Eliot (1910-1977)

US architect and industrial designer, retained as a consultant by the IBM company from 1947 and responsible for the company's high design profile until 1977. In addition to his typewriters for IBM, his own notable work includes a design for a filling station for Mobil 1964. He was the first director of design at New York's Museum of Modern Art 1940-42.

Throughout his career he remained committed to a principle of ‘good design’ which shunned vulgarity and espoused principles which had been established in Europe.