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disintermediation| Elimination of the intermediary or third party from a transaction. Technological advances should in theory lead to more efficient markets where buyers and sellers of a commodity or service can transact business directly without the need for a broker. The ability to buy insurance directly from an insurance company, or to buy investments directly from the investment provider, is an example of disintermediation. However, in reality, intermediaries frequently offer independence as well as adding value relied upon by one or both parties to a transaction, and are unlikely to be eliminated from a market. |
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No references found | The rise of the cybermediary has changed the focus of the debate from intermediation versus disintermediation to include the possibility of reintermediation with technology-savvy firms displacing traditional distributors as intermediaries (Chircu and Kauffman 1999; Palvia and Vemuri 1999; Bakos 2001; Rabinovich 2004). The e-marketing strategic themes of personalization and customization, community, reintermediation, disintermediation, consumer tracking, enhanced customer service, and mixing bricks and clicks can be affectively applied to the challenges of providing e-learning services (Granitz & Greene, 2003). With the Internet, firms may attempt to establish a more focused customer orientation as well as alter the industry value-chain through disintermediation or reintermediation. |
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