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response rate

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response rate

Percentage who respond of a sample contacted for the purposes of market research. The response rate is important for determining how representative the sample is. A low response rate may mean that bias will render the research so unrepresentative as to be meaningless.



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You''ll discover how to increase your response rate by keeping things simple, leveraging the loyalty of your customers, and testing the effectiveness of your announcements.
Unless you can get at least 1 to 3% response rate from your direct mail, your marketing campaign can be an effective one indeed.
Asking for someone's IM screen name or e-mail address in the first message was also said to be moving too fast, since messages with the words "chat," "e-mail," "yahoo" and "msn" got a response rate of only 10 or 11 per cent.
 
 
 
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