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Rindlaub, Jean

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Rindlaub, Jean (1904–1991)

US advertising executive. She organized innovative market research panels that were prototypes of focus groups. She was vice-president (from 1946) and board member (from the mid-1950s) of the New York advertising agency BBDO, and became one of the most influential women in advertising.

She was born in Lancaster, Pennsylvania. She joined BBDO in 1930 as a copywriter, working on the General Mills and Campbell's Soup accounts among others.



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