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own brand
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own brand

Product sold under the brand name of a retailer rather than a manufacturer. For example, Sainsbury's and Tesco's own brands compete with brands of manufacturers like Heinz or Unilever.
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It's certainly not your mother's store brand - or the store brands that made many kids say "Why can't we have the real one?
Spectacular store brands by The Shopper Report
It means changing the company mindset from being a private label supplier to being a store brand marketer.
Brian Sharoff: the president of the private label manufacturers ... by Mendelson, Seth / Grocery Headquarters
For my four-month-old, who usually wears premium store brand diapers like Huggies Supreme of Pampers Swaddlers, I found that all of the products used achieved satisfactory levels of absorbency but in some cases leakage was a concern.
Doing double time with disposable diapers by McIntyre, Karen Bitz / Nonwovens Industry
 
 
 
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