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target market
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target market

Specific segment of a market selected for its relevance to a particular product. Marketing efforts are then directed at that market. For example, a fizzy drink might be marketed at children between the ages of eight and fifteen. Market research is used to determine the appropriate target market.
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One group even refers to their target listener as 'Becky'.
Site Promotion Tools ? Who's Your Customer? by Scott Lindsay / Computers and Internet community
``Our target listener grew up in Southern California, maybe surfing at Mission Viejo or Malibu or Santa Monica, someone who knows this music, who was here for the '70s punk scene and was shaped by it,'' Steele said last week in his messy cubbyhole at Entravision's Mid-Wilshire headquarters.
RADIO OASIS MANY ARE CALLING INDIE 103.1 A SOUND SALVATION, BUT IN ... by Daily News (Los Angeles, CA)
To effectively persuade the target listener, you must have a clear communicative purpose, be thoroughly prepared but flexible enough to deal with problems that may arise, have a comprehensive knowledge of the subject so as to be able to deal with any questions, and have sufficient communication skills to get your message across clearly.
The anatomy of persuasion by Fatt, James P.T. / Communication World
 
 
 
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