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target market
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target market

Specific segment of a market selected for its relevance to a particular product. Marketing efforts are then directed at that market. For example, a fizzy drink might be marketed at children between the ages of eight and fifteen. Market research is used to determine the appropriate target market.
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In this testimony, GAO summarizes its work on (1) whether the development of CBP's targeting strategy is consistent with recognized key risk management and modeling practices and (2) how well the strategy has been implemented at selected seaports.
Homeland Security: Summary of Challenges Faced in Targeting ... by General Accounting Office Reports & Testimony
Advertisers must continually adapt their targeting strategy to reflect the behaviors of consumers.
24/7 Real Media Launches Social Media Targeting to Improve Ad ... by Business Wire
In this testimony, GAO provides preliminary findings on its assessment of (1) whether CBP's development of its targeting strategy is consistent with recognized key risk management and computer modeling practices and (2) how well the targeting strategy has been implemented at selected seaports around the country.
Homeland Security: Preliminary Observations on Efforts to Target ... by General Accounting Office Reports & Testimony
 
 
 
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