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brainstorming| Creative process used to generate ideas. A group activity, brainstorming involves encouraging members of the group to contribute any idea they have about the subject selected for discussion, no matter how wild it may seem. All ideas are written down and then when the initial brainstorming process is completed each is examined in more detail. This process aims to overcome the usual social barriers that deter people in a group situation from making suggestions that deviate from the norm. |
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