Yevonde, Madame (1893–1975)

English photographer. Following an apprenticeship 1911–14, she set up her own photographic studio and became a successful society and advertising photographer after 1918. She is noted for her early and effective use of colour and her costumed ‘Goddesses’ series of debutantes (1935).

Yevonde was born in London, and educated privately and at the Sorbonne in 1910. She is sometimes referred to as Edith Plummer, an incorrect appellation which arose due to a researcher's error. A major retrospective of her work was shown at the Royal Photographic Society of Great Britain in 1973.