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advertising campaign
(redirected from ad blitz)

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advertising campaign

Execution of an advertising strategy during a specified period of time. Advertising campaigns have several distinct phases, including: identifying and analysing the target for the advertising; defining the objectives of the campaign; determining how money is to be allocated to the campaign; creating the advertising message; developing a media plan; and executing the campaign. A single campaign may use many different media.
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Through a well-coordinated ad blitz, he is seeking to get his message to voters and capture the crossover bloc needed to oust Cardin.
Rise of the black Republicans? Three GOP nominees seek to make ... by Dingle, Derek T. / Black Enterprise
In addition to an ad blitz on network TV and radio, the Oscars are being pumped on Disney-owned cable nets like ABC Family and ESPN.
Inside Oscar's wallet: annual awards show creates rich bounty for the ... by Riley-Katz, Anne / Los Angeles Business Journal
But in spite of an expensive promo ad blitz days beforehand, it aired on January 5 to a relatively small audience.
Henry Morgentaler movie by Catholic Insight
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