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advertising campaign
(redirected from ad campaign)

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advertising campaign

Execution of an advertising strategy during a specified period of time. Advertising campaigns have several distinct phases, including: identifying and analysing the target for the advertising; defining the objectives of the campaign; determining how money is to be allocated to the campaign; creating the advertising message; developing a media plan; and executing the campaign. A single campaign may use many different media.



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? Mentioned in ? References in periodicals archive
 
A NEW AD campaign from the Partnership for a Drug-Free America announces that "drug addiction is a disease.
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