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advertising campaign

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advertising campaign

Execution of an advertising strategy during a specified period of time. Advertising campaigns have several distinct phases, including: identifying and analysing the target for the advertising; defining the objectives of the campaign; determining how money is to be allocated to the campaign; creating the advertising message; developing a media plan; and executing the campaign. A single campaign may use many different media.



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LIBERTY MUTUAL'S new advertising campaign, "Responsibility: What's Your Policy?
, a provider of market solutions in Beverly Hills, unveiled a $1 million "By Reservation Only" advertising campaign in conjunction with the opening of the $93 million expansion and renovation of the Griffith Observatory.
Corcoran honored its tops agents based on sales last year during the event, which also showcased the company's new logo, Web features and advertising campaign created by the JW Thompson agency.
 
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