advertising elasticity - Hutchinson encyclopedia article about advertising elasticity Printer Friendly
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advertising elasticity

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advertising elasticity

Relationship between demand and spending on advertising. When a small increase in advertising spending on a product results in a large increase in demand for that product, it is said to be ‘advertising elastic’.



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The findings also indicate that advertising elasticity was low, which supports the basic findings at the micro level Several forms of causal tests were conducted to make causal inferences on the relationships among the variables.
Cointegration analysis of the aggregate advertising-consumption ... by Guo, Chiquan / Journal of Academy of Business and Economics
Therefore, if the monopolistic publisher increases price in response to a larger percentage of examination copies being resold as used books, the advertising elasticity of demand increases as more examination copies are issued.
Monopolies that advertise with recyclable free samples: beware of ... by Bremmer, Dale S. / Southern Economic Journal
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