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Gladwell also extols the Implicit Association Test as a gauge of unconscious racial attitudes without mentioning that social psychologists heatedly disagree about what that test actually measures and how the mind makes the rapid associations that the test traffics in. Implicit attitudes and other implicit cognitions have been described and measured by the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). This article derives from a paper presented at the National Defense Industrial Association Test and Evaluation Conference, March, 2005. |
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