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blog

Online journal on the World Wide Web. Blogs started in the USA in 1997 and became ubiquitous in the early 2000s, driven by the ease with which new blogs can be created on hosting services with dedicated software. Blogs are often autobiographical or special interest-based, comprising text, images, and links to other sites. The immediate, interactive, and inexpensive nature of blogs made them an important news, marketing, and media source from the early 2000s.

A compiler of a blog is called a ‘blogger’ and the act of creating or contributing to a blog is called ‘blogging’. Politics is a major theme, and many large companies also use blogs for customer relations management, public relations, and brand development. A blog is usually organized in reverse chronological order, and a typical blog entry consists of a title, the opening text of an article, a link to the full text of the article, and the date the entry was posted.



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The firm sent out thousands of "assets"--still shots and graphics from the movie, bumper stickers, review copies, trailers, and other promotional items--and encouraged fans and bloggers to use the assets to promote the picture, including using photos and graphics from the movies to create stickers, gift cards, and T-shirts.
Universal v. universal: copyrights and viral marketing by Balko, Radley / Reason
On the opposite side of the country--and taking the opposite approach--is a flamboyant 28-year-old blogger known as Perez Hilton.
The cyber mafia: gay bloggers have emerged as the most influential ... by Hernandez, Greg / The Advocate (The national gay & lesbian newsmagazine)
A blogger signs up, and based on traffic to the Web site, the money comes in.
BLOGGING FOR DOLLARS SOME MAKE ENOUGH MONEY OFF SITES TO QUIT DAY JOB by Daily News (Los Angeles, CA)
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