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branding

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branding

In marketing, adding value to a product or service over and above its retail price. Branding is achieved using a variety of strategies, such as creating a psychological and physical relationship between the consumer and the product, shaping a brand identity, and generating brand values.



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? Mentioned in ? References in classic literature
 
Where the Opposition that has not hurled back the branding reproach of Communism, against the more advanced opposition parties, as well as against its reactionary adversaries?
I have often wondered at my father's forbearance in not branding us conspicuously upon our unworthy brows, but as we were tolerably good boys and used our power of embarrassment and annoyance with commendable moderation, we escaped the iron.
The shop-boys in the neighbourhood had long been in the habit of branding Noah in the public streets, with the ignominious epithets of 'leathers,' 'charity,' and the like; and Noah had bourne them without reply.
 
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