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clicks and mortar
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clicks and mortar

Companies that have combined an online business strategy (clicks) with a traditional offline strategy (mortar). This is in contrast to Internet pureplays, such as Yahoo!, who operate online only, and bricks and mortar companies that do not operate online. Many clicks and mortar companies, including large companies such as eBay, started as pure plays but have diversified either by starting up their own physical operations, often for order fulfilment, or by acquiring well established traditional businesses.
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Meanwhile, retailers of many types are enjoying soaring sales via the Internet, and most national retail chains have carefully developed bricks and clicks strategies that integrate their online efforts with their stores and catalogs.
Research And Markets: Examine This New Up-To-Date Extensive ... by Business Wire
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