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bundling

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bundling

Computer industry practice of selling different, often unrelated, products in a single package. Bundles may consist of hardware or software or both; for example, a printer or a selection of software may be bundled with a personal computer to make the purchase of the computer seem more attractive.

Retailers may use bundling as a marketing tactic to promote the good being given away, or it can be used to encourage consumers to use the retailer's product instead of a competitor's. Microsoft bundled its Web browser software, Internet Explorer, with its Windows operating system. This was to encourage the use of Explorer as opposed to the browser of Microsoft's then-principal competitor, Netscape. Using bundling in this way may fall foul of anticompetition legislation.



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? Mentioned in ? References in classic literature
 
Yes, there is death in this business of whaling --a speechlessly quick chaotic bundling of a man into Eternity.
Moby Dick I-LXVII by Melville, Herman View in context
A general revolution was evidently going on in the green-room, for the dark damask curtains were seen bundling away in Phebe's arms; the air-tight stove retiring to the cellar on Ben's shoulder; and the great bedstead going up garret in a fragmentary state, escorted by three bearers.
Eight Cousins by Alcott, Louisa May View in context
In token of this, a great many doors were opening and shutting, two or three people stood irresolutely on the stairs, now going a few steps up, and now a few steps down, and Sir Francis himself had come out from his study, with the "Times" under his arm, and a complaint about noise and draughts from the open door which, at least, had the effect of bundling the people who did not want to go into the carriage, and sending those who did not want to stay back to their rooms.
Night and Day by Woolf, Virginia View in context
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