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channel management

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channel management

Systematic means of reaching and taking care of a company's customers, wherever they are and however they prefer to be reached. The concept has three components: information flow through the channel, both inwards and outwards; the logistics to deliver products and services to the consumer; and value added services that augment the product or service.

The importance of channel management was reinforced by two consultants at management consultancy Booz-Allen & Hamilton, Steven Wheeler and Evan Hirsh, in their book Channel Champions (1999).



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Channel Management Solution Provider Posts Record Sales, More Than Doubles Its Workforce and Expands Executive Staff
BlueRoads Closes 2006 with an 80 Percent Increase in Sales by Business Wire
Channel Management Solution Provider Continues to Set the Standard for On-Demand Application Integration for the Large Enterprise
Newest Version of BlueRoads 6 Extends Open, Standards Based ... by Business Wire
BlueRoads Corporation, a provider of channel management solutions for medium to large enterprises, today announced that it's helping enterprise customers expand their channel management support globally by offering a total of 10 languages, the broadest language support available in the on demand channel management market today.
BlueRoads Recognizes Rapid Global Partner Adoption of Channel ... by Business Wire
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