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clickstream

   Also found in: Dictionary/thesaurus, Encyclopedia, Wikipedia 0.14 sec.

clickstream

Unedited log of mouse-clicks that records visitor actions on a site on the World Wide Web. This data is analysed to create feedback for advertisers, enabling them to check whether their strategies are successful in attracting user attention.



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The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.
Sane picks scientific computers to deliver NetTracker Web analytics ... by EDP Weekly's IT Monitor
Businesses are increasingly storing clickstream data in massive data warehouses and mining it.
Taming The Scalability Beast by CHUDNOW, CHRISTINE / Computer Technology Review
Together with the Netezza Performance Server[R] (NPS[R]) data warehouse appliance, NetInsight provides marketing organizations with the ability to do high-performance clickstream analytics, helping organizations to quickly optimize the customer online experience.
Unica Extends Netezza Support to Include Affinium NetInsight Web ... by Business Wire
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