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clickstream
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   Also found in: Dictionary/thesaurus, Encyclopedia, Wikipedia 0.01 sec.

clickstream

Unedited log of mouse-clicks that records visitor actions on a site on the World Wide Web. This data is analysed to create feedback for advertisers, enabling them to check whether their strategies are successful in attracting user attention.



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NetTracker's free out-of-the-box data conduits provide Daymon Worldwide's IT and business leaders with pointed knowledge of their user base and their individual users' clickstreams.
Visitors' clickstreams contain rich customer insight that should be used for making intelligent marketing decisions.
The NetTracker eBusiness Edition, Sane Solutions' most scalable Web analytics solution, is considered a best-of-breed stand-alone solution for analyzing online customer behavior for it's expertise in sessionizing Web site visitor data, tracking individual visitor clickstreams, analyzing dynamically generated content and tracking traffic development efforts such as ad campaigns and search engine placement.
 
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