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cold calling
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cold calling

Approaching consumers with a view to sell them goods or services when the consumer has not given their permission to be approached, and may even be unfamiliar with the product or service. Cold calling may be carried out using door-to-door salespeople, by direct mail, or, more commonly, by telephone canvassing.



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? Mentioned in ? References in periodicals archive
 
If you make 100 cold calls, you might talk to 20 people, set eight to 10 appointments, and--if you're lucky--close a single deal.
No more cold calling: a complete system that will help any sales ... by McCrea, Bridget / Black Enterprise
Goldner's RED-HOT COLD CALL SELLING, 2ND EDITION (0814473482, $17.
Amacom by The Bookwatch
Goldner's RED-HOT COLD CALL SELLING, 2ND EDITION (0814473482, $17.
Amacom by Internet Bookwatch
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