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corporate vision

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corporate vision

Unobtainable goal towards which a company strives. The idea is that the company will always be driven in the desired direction because the vision is desirable but unattainable. This should be contrasted with the corporate mission, which represents an attainable goal.



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Here they talk about their corporate vision, the progress they've made and their plans to help school districts achieve particular goals for the next year and beyond.
School Food Services advertorial by School Administrator
Even in the case of companies that have a clearly articulated corporate vision and strategy, sales managers are typically not properly prepared or equipped to develop a sales strategy for the organization.
Visionary sales: sales managers must be able to lead their staffs ... by Hoeg, Gregory J. / Best's Review
This is the implementation process in which the corporate vision and strategic directives are communicated throughout the organization.
Benchmarking study illustrates how best-in-class achieve alignment, ... by Powers, Vicki J. / Communication World
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