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critical risks

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critical risks

Threats to the continued viability of a business. Critical risks are more serious than competitive threats. The outline of potential critical risks and the contingency plans drawn up to deal with them are important elements of the business plan of a company seeking financing. Critical risks include inadequate cash flow, potential legal liabilities, loss of important intellectual property rights, and inadequate personnel.



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It must deal more effectively with operational, business, and strategic risks--first by identifying critical risks, and then by assessing their potential for loss and the effectiveness of management controls over the business processes that give rise to these exposures.
What you want to do with ERM is get all the overseers together to pinpoint and measure the critical risks confronting the company and then develop a systematic way to manage them," says Ted Senko, CPA, national partner in charge of risk advisory services in the Denver office of KPMG LLP.
Gruesser--asks tough questions about literary and critical risks when dealing with extraliterary concerns.
 
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