customer loyalty - Hutchinson encyclopedia article about customer loyalty

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customer loyalty

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customer loyalty

Willingness of consumer to purchase repeatedly the same product or service. Customer loyalty is a valuable commodity for companies, particularly those with high customer acquisition costs. Companies must be careful to cultivate customer loyalty so that they can be assured that it is active loyalty to their product, rather than inertia, that is the motivation for repeat purchases.

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product differentiation

To use the marketingese, customer loyalty means that you "secure desired behavioral outcomes" from your constituents.

Building customer loyalty: ten steps toward obtaining this valuable ... by Manross, G. Gary / Parks & Recreation

Satmetrix' Cross Cultural Benchmark Analysis Helps Companies Neutralize Customer Response Bias on Customer Loyalty Surveys

Satmetrix Reveals Findings on Cultural Differences in Customer ... by Business Wire

s Marketing Chief is Recognized by Frost & Sullivan for Groundbreaking Customer Loyalty Research and Advocacy Marketing

Marketing Executive Receives 2007 Lifetime Achievement Award for ... by Business Wire

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