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data mining

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data mining

Analysis of computer data to determine trends. It is used by retailers to find out those items often purchased together. For example, one supermarket chain found that purchases of nappies and beer were linked, and so increased sales by putting beer next to nappies. Store ‘loyalty cards’ enable retailers to profile customers' week-by-week shopping against their age, sex, and address.



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During the 1980s and increasingly during the 1990s, data mining technology was becoming available in the form of statistical and artificial intelligence-based models and computing algorithms.
Data mining serves as an automated tool that uses multiple advanced computational techniques, including artificial intelligence (the use of computers to perform logical functions), to fully explore and characterize large data sets involving one or more data sources, identifying significant, recognizable patterns, trends, and relationships not easily detected through traditional analytical techniques alone.
Companies engaged in drug discovery, genomic research, molecular screening and other bioinformatics work, who wish to rapidly incorporate advanced data mining features into their applications can now do so by using NAG Data Mining Components as building blocks.
 
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