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direct mail

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direct mail

Solicited or unsolicited advertising sent via the Post Office letter service to individuals. Direct mail is used as a means of targeting potential customers effectively by making use of mailing lists that specify a range of criteria including age, income level, and profession; it is common, for example, in the selling of insurance, assurance, and loans to individuals. Direct mail is also known as ‘junk mail’. It is not a particularly effective means of advertising; the response rate is generally accepted to be around 2%.



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As we reported in the November 16 issue of NL/NL's coverage of the Newsletter & Electronic Publisher's marketing conference in New Orleans, publishers and marketers agree that direct mail is making a come-back.
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According to two separate surveys, credit cardholders read direct mail and buy insurance from their credit card companies.
Surveys reveal credit cards as gateway to cross-selling. (Marketplace ... by Best's Review
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