direct marketing - Hutchinson encyclopedia article about direct marketing

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direct marketing

Marketing techniques that deal directly with the consumer. Traditional direct marketing methods include telephone sales, direct mail, door-to-door sales, leafleting, and cold calling. The Internet has opened up a new avenue of opportunity for direct marketeers and a number of techniques such as permission marketing have been pioneered utilizing the interactive nature of the medium.

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References in periodicals archive

Dees, Morris Seligman, Jr
permission marketing

telemarketing

and editor of Publisher's Multinational Direct, who is the recipient of a special award for extraordinary achievement given by The Direct Marketing Association (DMA) International Council, on June 27, 2005.

Congratulations to-- by The Newsletter on Newsletters

For a number of years, we have dabbled around the edges of direct marketing (DM) as part of our pursuit of a larger discussion of integrated marketing.

Keeping the 'direct' in direct marketing: shunning the idea of direct ... by Sevier, Bob / University Business

With its focus on the collection and easy retrieval of information about consumers, direct marketing allows a company to make the right offer to the right person at the right time in the way the prospect or customer chooses.

One on One by Jackson, Donald R. / Best's Review

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