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direct mail
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direct mail

Solicited or unsolicited advertising sent via the Post Office letter service to individuals. Direct mail is used as a means of targeting potential customers effectively by making use of mailing lists that specify a range of criteria including age, income level, and profession; it is common, for example, in the selling of insurance, assurance, and loans to individuals. Direct mail is also known as ‘junk mail’. It is not a particularly effective means of advertising; the response rate is generally accepted to be around 2%.



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? Mentioned in ? References in periodicals archive
 
The "Vertis Customer Focus 2001: Direct Marketing" survey highlights direct-mail usage in the financial-services and insurance industries.
Surveys reveal credit cards as gateway to cross-selling. (Marketplace ... by Best's Review
Despite the rising costs of third-class mailing rates and the overall high cost-per-thousand of direct-mail advertising, camp marketers have increased their usage of direct mail for the reasons of accountability, effectiveness, and flexibility.
Target marketing and direct mail: a smart campaign combination by Brostoff, Mark J. / Camping Magazine
a full-service direct-mail production company, is using a Xerox Corporation (NYSE: XRX) iGen3[R] 110 Digital Production Press to expand its personalized, full-color digital printing capabilities.
The Total Mailing System Uses Xerox iGen3 Digital Press to Meet ... by Business Wire
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