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direct mail
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direct mail

Solicited or unsolicited advertising sent via postal services to individuals. Direct mail is used as a means of targeting potential customers by making use of mailing lists that specify a range of criteria including age, income level, and profession; it is common, for example, in the selling of insurance, assurance, and loans to individuals. Direct mail is also known as ‘junk mail’. It is not a particularly effective means of advertising.



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Investing in direct-mail creative services with a proven direct marketing company can help ensure your message rises above the clutter.
Here are five tricks used by professional direct-mail marketing companies to help their clients expand and target their mailing list and exponentially increase their profit margin.
The direct-mail readership of Hispanics who primarily speak Spanish in the household is very poor--59% compared to 75% for the general population--because they are not getting their mailings in Spanish, the communication they prefer," says Scott Marden, director of market research.
 
 
 
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