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discount
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    Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Encyclopedia, Wikipedia 0.03 sec.

discount

Reduction in the price of an item. For example, goods are discounted in price during a sale. Discounting is a form of competition used by companies to increase sales and market share. Discounts can also be given for buying in bulk, and this then becomes a source of economies of scale for the buying organization.

The term is also used to describe the equivalent present value of a sum payable or receivable in the future; for example, if the rate of interest is 5% and the sum of £105 is payable in a year's time, then its discounted present value is £100.



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? Mentioned in ? References in periodicals archive
 
Airports with discounters often feature lower fares.
Airport News by Airguide Online
All-in-one retailers like Macy's, Sears, and Bloomingdale's are expected to gain shoppers this season while discounters and catalogs lose them.
DEPARTMENT STORE JOY THIS SEASON? by Daily News (Los Angeles, CA)
The company subsequently upped its policing of counterfeit merchandise by visiting more retailers, and later identified fakes in the other discounter stores, prompting the flurry of lawsuits, Heimbold said.
Counterfeits appearing at legitimate retailers by Brown, Rachel / Los Angeles Business Journal
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