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discount
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   Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Encyclopedia, Wikipedia 0.03 sec.

discount

Reduction in the price of an item. For example, goods are discounted in price during a sale. Discounting is a form of competition used by companies to increase sales and market share. Discounts can also be given for buying in bulk, and this then becomes a source of economies of scale for the buying organization.

The term is also used to describe the equivalent present value of a sum payable or receivable in the future; for example, if the rate of interest is 5% and the sum of £105 is payable in a year's time, then its discounted present value is £100.



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? Mentioned in ? References in periodicals archive
 
Airports with discounters often feature lower fares.
All-in-one retailers like Macy's, Sears, and Bloomingdale's are expected to gain shoppers this season while discounters and catalogs lose them.
But counterfeits at respected discounters are another matter.
 
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