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loss leader
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    Also found in: Dictionary/thesaurus, Idioms, Encyclopedia, Wikipedia 0.01 sec.

loss leader

Good which is deliberately sold below the cost of production in order to persuade customers to buy other products. For example, a supermarket may sell bread below cost in order to attract customers into the supermarket.



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Producers attending trade shows could take their turn at a Raxil T punching bag at the Bayer CropScience booth, and local boxing matches became a great drawing card for Bayer CropScience producer meetings.
The toughest thing in pink by Wall, Ron / Agri Marketing
Marie's convention and sports tourism coordinator, Kidd says the arrival of the modern 4,700 to 6,000-seat sports and entertainment facility will be a key drawing card and should go a long way toward increasing the city's profile at a first class event host.
Sports centre magnet for city of Sault by Ross, Ian / Northern Ontario Business
``That's absolutely been the drawing card on moving back to a traditional calendar.
CLASS STRUGGLE MORE SCHOOLS GO TO TRADITIONAL CALENDAR by Daily News (Los Angeles, CA)
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