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elevator pitch

   Also found in: Wikipedia 0.01 sec.

elevator pitch

Pitching a business proposal in a very short period of time, possibly as little as 90 seconds. The practice was borrowed from the film industry in Hollywood and was transposed to the Internet boom in the 1990s when Internet start-ups were seeking venture capital. At the height of the Internet boom venture capitalists had very little time and the entrepreneur had to be able to pitch their idea wherever opportunity presented itself.

David Ishag, of the US Internet investment firm Idealab, illustrated the point: ‘Plans have to be light as a feather. You have to be able to make your case in an elevator - and I'm talking about an elevator in a very low building’.



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? Mentioned in ? References in periodicals archive
 
We're bringing back the Elevator Pitch Competition for the 2007 Black Enterprise Entrepreneurs Conference hosted by General Motors, May 9-12, in Lake Buena Vista, Florida.
Take the express elevator straight to the top! by Black Enterprise
This Ntrinsic proprietary process validates or creates the integral components of a successful marketing effort to identify the company or product positioning, elevator pitch, unique selling and value propositions, key selling statements, key competitive differentiators, ideal customer profile and a customer pain map.
Knowing Who Your Ideal Customer is and What You Should Say to Them, ... by Business Wire
In the traditional elevator pitch, entrepreneurs take advantage of an unexpected opportunity to share an elevator ride with a potential investor and present their business idea.
Peak Pitch '07 Gives Entrepreneurs a Lift by Business Wire
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