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focus group

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focus group

Group discussion held in a small, specially selected group, often to identify organizational problems or for market research purposes. The group usually comprises fewer than 15 participants and its members are selected for their relevance to the discussion topic. Discussions focus on a limited subject area and are led by a moderator whose task is to facilitate the discussion. The discussions may be recorded in video or audio and may take place over a period over several months. Focus groups have become increasingly popular in politics for gauging public opinion.



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? Mentioned in ? References in periodicals archive
 
The focus group is a way to identify and explore people's reactions to specific issues.
A focus group model for community input by Winand, Brent / School Administrator
An exploratory design was implemented--using focus group methodology--because it is fruitful for gathering a breadth of information on a given topic.
Rural adolescents' attitudes to seeking help for mental health ... by Newnham, Krystal / Youth Studies Australia
The Recovery and Accommodation Project (RAP) is a focus group design research project investigating community housing options for people who have experienced an acute episode of mental illness.
Housing support for people living with mental illness by St. John, Winsome / Australian Nursing Journal
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