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four Ps of marketing

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four Ps of marketing

Concept introduced by US academic Jerome McCarthy. McCarthy developed the concept in 1960, using US marketing guru Philip Kotler's idea of the marketing mix. McCarthy identified four critical components of the marketing mix: product (branding, packing, and other features); price (retail price, discounted price, and credit terms); place (where to sell the product); and promotion (free samples, competitions, and other forms of promotion).



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This article is the second in a series of four articles that will guide you on how you can start your own crafts business using the four Ps of Marketing - Product, Place, Price and Promotion.
Marketing Your Business" we identified the four Ps of marketing ?
The Four Ps of Marketing The Four Ps of marketing (product, promotion, pricing, and place) must be kept in mind when marketing a product to a customer group.
 
 
 
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