generic brand - Hutchinson encyclopedia article about generic brand

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generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.

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PREFER USING A STORE BRAND OR GENERIC BRAND OF DETERGENT?

Bright not right for ACU by PS, the Preventive Maintenance Monthly

Another key reform slow in getting started is an effort to promote the use of generic brand drugs, as well as to lower prescription costs in general by establishing a dispensing schedule for pharmacists.

Relief distant in workers' comp crisis by Darmiento, Laurence / Los Angeles Business Journal

The category is populated with new brands with highly generic brand names.

Luxury Institute Survey: Ultra-Wealthy Consumers Rate Signature ... by Business Wire

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