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global brand

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global brand

Brand strategy where a brand is marketed in a similar way throughout the world. Although some concessions may be made to local tastes and customs, the emphasis is on standardization. Coca Cola and McDonald's are examples of global brands.



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? Mentioned in ? References in periodicals archive
 
Knigge is responsible for developing and implementing global brand initiatives and campaigns to strengthen the Case IH brand.
CNH by Agri Marketing
The Lipsey survey results confirm our own internal client research findings: CB Richard Ellis is the industry's premier global brand, and, along with our talented people and broad and deep platform, provides us with a qualitative edge in the marketplace.
CBRE wins brand game by Real Estate Weekly
Huebner head of Worldwide Studios and Robin Kaminsky as head of global brand management.
Activision Inc by Los Angeles Business Journal
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