global brand
| Brand strategy where a brand is marketed in a similar way throughout the world. Although some concessions may be made to local tastes and customs, the emphasis is on standardization. Coca Cola and McDonald's are examples of global brands. |
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
| ?Page tools | ||
|---|---|---|
|
?Sign in  |
|---|