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goodwill

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goodwill

Price paid for a company in excess of the value of that company's assets. Goodwill includes a company's relationship with its customers and other intangibles, such as its knowledge pool, intellectual property, and location. Goodwill within an organization is not normally reflected as a value in its accounts.



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? Mentioned in ? References in classic literature
 
It was her own universal goodwill and contented temper which worked such wonders.
Emma by Austen, Jane View in context
They call you heartless: but your heart is true, and I love the bashfulness of your goodwill.
Thus Spake Zarathustra: A Book For All And None by Nietzsche, Friedrich View in context
For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
The Prince by Machiavelli, Nicolo View in context
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