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green consumerism

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green consumerism

Marketing term especially during the 1980s when consumers became increasingly concerned about the environment. Labels such as ‘eco-friendly’ became a common marketing tool as companies attempted to show that their goods had no negative effect on the environment.


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If tax and other incentives are put in place to encourage green consumerism, the positive impact of women's purchasing decisions is sure to rise.
Symbolic behaviors of green consumerism include recycling, preferential buying of organic products, and implementation of energy efficiency measures among others.
This survey indicates larger acceptance of green consumerism in America," said Pierce Jones of the Florida Energy Extension Service at the University of Florida.
 
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