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green consumerism

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green consumerism

Marketing term especially during the 1980s when consumers became increasingly concerned about the environment. Labels such as ‘eco-friendly’ became a common marketing tool as companies attempted to show that their goods had no negative effect on the environment.
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If tax and other incentives are put in place to encourage green consumerism, the positive impact of women's purchasing decisions is sure to rise.
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Symbolic behaviors of green consumerism include recycling, preferential buying of organic products, and implementation of energy efficiency measures among others.
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This survey indicates larger acceptance of green consumerism in America," said Pierce Jones of the Florida Energy Extension Service at the University of Florida.
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