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horizontal integration

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horizontal integration

Merger with, or takeover of, one company by another company operating at a similar stage in the production chain. The production and supply chain run from the sourcing of the raw material through to the sale to the consumer. The benefits of this type of integration come from power in the marketplace and an economy of scale. However, if the resulting company exerts too much control over the market it operates in, it may fall foul of legislation designed to prevent companies from obtaining a monopoly advantage.



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The CDID also will be responsible for the horizontal integration of all the FA-ADA systems across the doctrine, organization, training, materiel, leadership, and personnel and facilities (DOT-MLPF) domains.
Horizontal integration was the driving force behind PASS; however, very few in the community, from developer to tester, perceived this as a single SOS release.
Horizontal integration includes new markets for existing products, improved penetration of present markets, expanded distribution networks and cross-selling product lines to existing customers.
 
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