house brand - Hutchinson encyclopedia article about house brand Printer Friendly
Dictionary, Encyclopedia and Thesaurus - The Free Dictionary
3,580,740,741 visitors served.
forum Join the Word of the Day Mailing List For webmasters
?
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

generic brand
(redirected from house brand)

    Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.

generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.
How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link 		Feedback
?Sign in SSL protected
Email:
Password:
Register

Mentioned in?  References in periodicals archive?   Hutchinson browser?   Full browser?
No references found
 
the full service importer and national distributor of fine foods, is spicing up its Cooks&Co house brand with the addition of red and green Chilli Purees for professional caterers and home cooking enthusiasts.
R.H. Amar adds some extra heat to Cooks&Co by Food Trade Review
Under the deal with Best Buy, the Carphone Warehouse and Phone House brands will remain as high street stores.
Carphone seal pounds 1bn Best Buy merger; Shops to sell gadgets by Daily Record (Glasgow, Scotland)
All of the major chain supermarkets have house brands or plainly packaged generic products.
How to Prepare Your Culinary Masterpiece by Sara Jenkins / Food/cooking/nutrition community
 
 
 
Hutchinson Encyclopedia
?

Terms of Use | Privacy policy | Feedback | Copyright © 2012 Farlex, Inc.
Disclaimer
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.