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generic brand
(redirected from house brand)

    Also found in: Dictionary/thesaurus, Wikipedia 0.04 sec.

generic brand

Brand so closely associated with a product that it becomes synonymous with that product. Examples include Hoover and Sellotape. Generic brands are bad for brand managers because all notions of brand identity and brand values are lost.



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with an "Elizabeth" line of jewelry that includes some pieces that cost as much as $1 million, a house brand with prices up to $25,000 and a Kathy Ireland line aimed at middle-class consumers.
Jeweler chases a Taylor-made success story by York, Emily Bryson / Los Angeles Business Journal
But while it revels in Nickelodeon's house brand of crazy kid anarchy -- Oedekerk also produced the network's ``Jimmy Neutron'' feature and series -- it's stocked with messages about taking care of others and learning responsibility.
MOO-VIE STARS COURTENEY COX AND SAM ELLIOTT AREN'T COWED BY ... by Daily News (Los Angeles, CA)
The Essex House brand for the Offering Memoranda was classically drawn by hand to highlight the art deco details of the building.
Graphics firm garners industry recognition by Real Estate Weekly
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