She considers how journalism has become soft news that focuses on lifestyle and consumer topics, and discusses the globalization of infotainment, with special consideration of India, how conflicts and wars are portrayed, new technologies, and how infotainment could provide more diversity than hard news, such as through edutainment.

desires for on-the-move infotainment may be further fueled by the needs of larger families and longer travel times.

Remarking on this collaboration, Zoya Sakr, Head of Sales and Marketing at Al Aan TV said "This healthy growth in the region had contributed to strengthening the TV Channel's position in the media industry as well as attracting well-established and leading companies to explore the opportunities of publicizing their brands and products through our unique infotainment channel that's targeting Arab women and families".