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dog food
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    Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.02 sec.

dog food

Term used by venture capitalists when evaluating a business plan. Regardless of the compelling nature of a business plan, its marketing strategy, business model, or financial projections, the acid test is – will the dogs eat the dog food? That is to say, will anyone buy the product or use the service?



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He tried fish kibbles, fish chips, and even fancy fish fries.
Tom's Fish by Robinson, Lolly / The Horn Book Magazine
With a powerful portfolio of brands including Del Monte([R]), StarKist([R]), S&W([R]), Contadina([R]), College Inn([R]), Meow Mix([R]), Kibbles 'n Bits([R]), 9Lives([R]), Milk-Bone([R]), Pup-Peroni([R]), Meaty Bone([R]), Snausages([R]), and Pounce([R]), Del Monte products are found in nine out of ten American households.
Del Monte Foods Fiscal 2007 Second Quarter Earnings Results ... by Business Wire
With a powerful portfolio of brands including Del Monte(R), StarKist(R), S&W(R), Contadina(R), College Inn(R), Meow Mix(R), Kibbles 'n Bits(R), 9Lives(R), Milk-Bone(R), Pup-Peroni(R), Meaty Bone(R), Snausages(R) and Pounce(R), Del Monte products are found in nine out of ten American households.
Del Monte Foods Company to Participate in the Deutsche Bank 2006 ... by Business Wire
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