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data mining
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data mining

Analysis of computer data to determine trends. It is used by retailers to find out those items often purchased together. For example, one supermarket chain found that purchases of nappies and beer were linked, and so increased sales by putting beer next to nappies. Store ‘loyalty cards’ enable retailers to profile customers' week-by-week shopping against their age, sex, and address.



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? Mentioned in ? References in periodicals archive
 
Knowledge discovery in databases (KDD) has become a hot topic in recent years.
Knowledge Discovery in Spatial Cartographic Information Retrieval by YU, LIXIN / Library Trends
Fayyad was recognized for his extensive contributions to the fields of machine learning and data mining and for his significant scientific and commercial applications in the field of knowledge discovery in databases.
Yahoo! Chief Data Officer, Dr. Usama Fayyad, Chosen as 2006 Fellow by ... by Business Wire
Research publications in library and information science have been implicitly related to knowledge discovery in databases (KDD) in terms of methods and techniques, though many of them did not use the terminology "knowledge discovery in databases" explicitly.
Introduction by NORTON, M. JAY / Library Trends
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