loss leader

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loss leader

Good which is deliberately sold below the cost of production in order to persuade customers to buy other products. For example, a supermarket may sell bread below cost in order to attract customers into the supermarket.

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price capturing

pricing strategy

Loewendick is quick to admit that "recycling is a loss leader for us, at least until we develop better end markets.

Eye on the price: S.G. Loewendick & Sons and Agg Rok Materials ... by Turley, William / Construction & Demolition Recycling

The company is still forging ahead with its university courtship programs, although it's a loss leader for the company.

RealNetworks makes big deals, but Napster may battle back by Potkewitz, Hilary / Los Angeles Business Journal

Minneapolis supermarkets apparently used 2% fluid milk as loss leaders, selling it below the GAO's estimated wholesale price for the market for the entire period.

Retail Spread Widens by dickrell, Jim / Dairy Today

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