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market orientation

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market orientation

Production of goods which have been researched and designed to appeal to customers in the market. This contrasts with product orientation where the product is designed and produced with little or no market research background in the hope that customers will find it attractive.
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The articles are presented in sections on market orientation as the cornerstone of strategic marketing thought, marketing strategy processes and tools, product strategy and promotion strategy, distribution strategy and pricing strategy, marketing strategy organization and implementation, and evolving and emerging issues in marketing strategy.
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