mass culture

Culture associated with products that are mass-produced to meet popular demand. Traditionally mass or popular culture has been deemed inferior to high culture but since the 1960s there has been a partial relaxing of these distinctions. ‘Lowbrow’ products, such as pop music and cinema, have been taken more seriously and ‘highbrow’ activities, such as opera and reading of novels, have attempted to become more accessible and less elitist.