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mass market

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mass market

Market for a product or service that constitutes a large proportion of the population. Cars, televisions, and training shoes are all products aimed at mass markets.
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For those two reasons, primarily, more and more shoppers said they were purchasing their pet products at mass market outlets, with industry giant Wal-Mart leading the charge, followed by the key supermarket chains.
Golden opportunity: while an overwhelming majority of consumers ... by Mendelson, Seth / Grocery Headquarters
and Japan in 2010 and mass market them globally in 2012.
Nissan to mass market U.S. made electric cars by International Business Times - US ed.
Patel says that other handset brands have attempted to penetrate the mass market sector in Africa, but have failed because "the products were sold simply on price without any extra initiatives".
Cheap and cheerful-economy handsets enter the market: though only one ... by Kennedy, Christina / African Business
 
 
 
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