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objective

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objective

In business, target set by an organization to help focus and measure performance. Objectives help give direction to the efforts of individuals within an organization, either as part of a team or on their own. For the best results objectives should have a time limit and be capable of measurement. For example, a firm may set as its objective a doubling in output over five years, or a 20% increase in profit over 12 months. Objectives are often agreed rather than imposed; this helps ensure that they are achievable. Unrealistic objectives may serve only to demotivate the workforce.



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? Mentioned in ? References in classic literature
 
You also tried to release the objective case from its thraldom to the preposition, and it is written that servants should obey their masters.
Fantastic-Fables by Bierce, Ambrose View in context
But he already felt that Howards End was the objective, and, though he disliked the house, was determined to defend it.
Howards End by Forster, E. M. View in context
His true objective was the provision of a full, accurate, legible script for our noble but ill-dressed language; but he was led past that by his contempt for the popular Pitman system of Shorthand, which he called the Pitfall system.
Pygmalion by Shaw, George Bernard View in context
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